About HMI


Incentive Industry Memberships and Affiliations

Recognizing the numerous benefits that come from direct interaction with like-minded organizations, HMI maintains memberships in a number of important associations. Through these memberships, we are able to take advantage of all of the resources available to us by remaining current with other thought leaders and industry best practices. Each membership represents a commitment by HMI to seek out the most effective methods and strategies for improving performance, and we continue to use these resources to help us improve our product and service offerings.

Incentive Marketing Association

IMA is the leading voice of suppliers in the incentive marketplace. On behalf of the incentive industry, IMA provides education and information services, publications, conferences and seminars, research and public relations efforts to its members and related businesses to help them effectively use incentive programs to motivate employees and customers.

Direct Selling Association

DSA is the national trade association for leading firms that manufacture and distribute goods and services sold directly to consumers. Companies such as Amway, The Body Shop at Home, The Fuller Brush Company, Jafra Cosmetics, Primerica Financial and Princess House are all members of the DSA.

National Association of Electrical Distributors

NAED is an association of 450 electrical distributors throughout the United States. These members sell electrical materials to independent contractors and industrial accounts. The association also has 200 manufacturers who are affiliate members.


HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 manufacturers, manufacturer representatives and service vendors.