HMI Performance Incentives

News &


HMI to Speak at HARDI Marketing and Sales Focus Conference


HMI Performance Incentives is excited to share incentive knowledge with fellow HARDI members at the Marketing & Sales Focus Conference this September. HMI’s very own Lincoln Smith, EVP of Sales & Marketing and Travis Smith, Regional VP of Sales will be speaking on How to Architect a Dealer Incentive Program Using Performance-Based Budgeting. In this session, you’ll learn how to engage customers and appeal to their psychological needs and business interests. HMI looks forward to this opportunity to present and drive thought leadership on incentives with distributors and manufacturers.



HMI Performance Incentives Joins HARDI Organization

A State-of-the-Art Partnership for HARDI Members

NORWOOD, MA. March, 7, 2017 – HMI Performance Incentives is proud to announce that it has been accepted as a HARDI Member, (Heating, Air-conditioning and Refrigeration Distributors International). HARDI is a leading not for profit international organization that serves wholesalers, distributors, and suppliers as a voice of wholesale distribution within the Heating, Ventilation, Air Conditioning, and Refrigeration industry. HARDI represents upwards of 480 distributor members that are composed of over 5,000 branch locations nationwide.

This partnership allows HARDI members to access peer reviewed references of HMI. Members will be able to:

  • Learn about HMI Performance Incentives and our services to help accelerate growth
  • Read member references
  • And view member special offers

HMI is excited about this opportunity, having been recommended by several of its current clients, some of which sit on the board of HARDI. HMI is enthusiastic to begin working closely with more HARDI members.

Lincoln Smith, EVP Sales at HMI, stated: “HARDI members face a number of challenges in growing their business. Whether their goal is to take market share, retain customers, stimulate increased purchases from top customers, offer solutions to support increased customer engagement, or reward customers with an unforgettable trip that will help strengthen relationships, HMI Performance Incentives can help. Additionally, manufacturers aligned with HARDI can also benefit from our promotional expertise to launch new products, capture distributor salesperson attention, and as other initiatives that help accelerate growth.”

“We are very excited to have HMI join HARDI’s membership,” says Senior Membership Specialist Alyssa Crooks. “HARDI aims to facilitate meaningful connections between member companies, and now HMI Performance Incentives can join our expansive network.”

Paul Ferreira, President of HMI, spoke on the partnership, “We are honored to become a member of HARDI, a premier HVAC association. It gives HMI the opportunity to share with HARDI members best practices in incentive program strategy to maximize the results of a company’s efforts to grow their business. We’re looking forward to sharing our state-of-the-art performance improvement tools for engaging and measuring various strategies with more HARDI members.”

About HMI Performance Incentives

Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to accelerate sales, increase customer or employee engagement and increase market share, and with more than 35 years of experience in the performance improvement industry, we know what it takes to deliver results.


HARDI is the single voice of wholesale distribution within the HVACR industry.

HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 manufacturers, manufacturer representatives and service vendors.


HMI’s Incentive
Leadership Forum

We recently hosted dozens of prospective and current clients at our annual Incentive Leadership Forum in Mexico. Our attendees networked with industry peers, learned incentive program best practices, and experienced once-in-a-lifetime events. Check out the HMI Forum trailer, produced by 86forty Productions.