Case Study: Engaging Travelers
A mobile app, TripBuzz, helps to increase engagement and Return on Experience for group travel programs
The Client and Their Past State
HMI Leadership Forum, and annual bringing together of HMI clients and prospects to review incentive trends and best practices.
To provide clients with an engaging and innovative resource for making group travel even more exciting.
Feedback from Forum guests
Potential for Adoption
Never Getting Lost
How They Got Here
For administrators, the app can be customized down to the very resources available to participants. Admins can also send push notifications to trip attendees. Communications may include:
- Last minute changes
- Meeting locations
- Agenda updates
- Special promotion details
For participants, TripBuzz offers an array of useful resources, such as the trip schedule, property overview, a list of other attendees, activity options, and much more. They can also post pictures, contact other trip goers they’ve met, play games, and partake in special promotions.
Strategy & Implementation
Examples of app utilization include:
- Creating fun and engaging competitions that encourage interaction with the app and others
- Putting together special promotions like scavenger hunts that have group travelers exploring and enjoying their destination to its fullest
In-App Promotion Example:
During HMI’s Annual Leadership Forum, a group competition was combined with TripBuzz to create a uniquely fun and interactive experience.
To gain entry to the competition, participants had to post pictures and leave comments on other attendees’ photos. Everyone who engaged in the competition received a participation prize: high quality, portable Bose speakers.
The winner of the grand prize, who generated the highest number of posts and comments, received a pre-packaged overnight getaway with 2 tickets to the major sporting event of their choice.