Service Provider: Flawless Execution

A long-term annual sales incentive travel program delivers engagement after 15+ years using on-site excellence

The Client and Their Past State

The Client

A leading global technology and market research company

The Audience

Sales employees of the client.

The Objective

To create a sense of community, loyalty, camaraderie, and recognition among sales personnel and leadership around the world while growing the Return on Experience.

The Challenge

Maintaining interest, engagement, excitement, and friendly competition after 15 plus years. Also, while implementing, it’s pivotal for a fulfillment program to go smoothly.

The Client’s Current State and Key Results

Consistent Success

An average 25% of eligible sales personnel hit their goal every year.

Long Term Business Partners

The best metric is always a signed contract for the next year: 15+ years running.

Steps to Continued Success

As many as 60 qualifiers have been added as goals are attained at the end of the earning period.
“Thanks, it was such a nice time! Thanks to [the Client] and HMI teams for this amazing President’s Club! Safe travels everyone!”
Participant Feedback

“Adios, paradise. Thank you for an amazing trip, [Client] and HMI!”
Participant Feedback

How They Got Here


marketing materials

Program Design

With fulfillment-based programs such as these, HMI doubles down on the execution, making sure the trip is flawless from arrival to departure. As with any plan, this doesn’t necessarily mean that all things go as intended, but holding accountability to our staff, our suppliers, and our vendors while being able to think quickly is how on-site obstacles are conquered.

Because excursions are often the life of a group travel program, a full group activity is always included. A beach location will typically include an exclusive catamaran/snorkel excursion. International locations will more likely offer special sightseeing and/or cultural excursions. There are often more selective excursions available, too. Because the client is a global organization, with attendees hailing from every corner of the world, HMI offers a selection of activities that cater to their individual interests. These excursions may include:

    • Local tours and shopping
    • Tasting tours
    • Museum visits
    • Horseback riding
    • Ziplining
    • Golf
    • Spa treatments
    • Water activities such as white-water rafting, kayaking, surfing, windsurfing, paddle boarding, sailing, and fishing

The incorporation of Corporate Social Responsibility activities is always well-received. On-site event functions are also enhanced with experiences such as:

    • Cooking
    • Wine tasting
    • Olive oil tasting
    • Painting

In addition to activities, nightly room gifts are a must, which have included champagne and local wines, specially prepared baskets with local specialties, surprise afternoon room-service delivery. Well-known brand items have included sweet treats from Godiva, L.A. Burdick, and La Maison du Chocolat. Other gifts have included:

    • Yeti tumblers and coolers
    • Tiffany jewelry and crystal
    • Chelsea clocks
    • Bose headphones and wireless speakers
    • Apple earbuds
    • Maui Jim sunglasses
    • Simon Pearce glassworks

HMI also includes locally produced items to enhance the trip experience while supporting the local economy.

The Client was the first to beta test our trip app, TripBuzz, upon its launch, and they loved it. It has been incorporated into their program every year since. Generally, a photo contest is run using the app, which has been very well received. TripBuzz can also host a survey, allowing for immediate access to usable data by the client and HMI.


Strategy & Implementation

Structure and Management:

  • Targeting sales personnel and other employees on a global scale
  • TripBuzz, a mobile app designed to increase engagement and strengthen relationships
  • Focusing on long-term engagement over time
  • Dedicated on- and off-site personnel
Attendees have celebrated special moments on these trips:
  • Awards and recognition among peers
  • Life events such as birthdays, wedding anniversaries, engagements, and honeymoons
  • First visits to a destination
  • First-time experiences like horseback riding and snorkeling

Interested in running a program like this one? Talk to an incentive expert today!

Need more incentive insights? Check out these case studies.

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