eCommerce for manufacturers changed a lot in the last 2 years. There are more buying options than ever before available to consumers now. Manufacturers will need an omnichannel approach to eCommerce in order to stay ahead. In this meta analysis of the current state of eCommerce we highlight where to put your focus as a marketing professional for a manufacturer.

What you’ll learn:

• Why use eCommerce? What trends are happening that create the need?
• What to use eCommerce for. Where to focus your efforts.
• The How: Tactics and Strategies. Dos and Don’ts of eCommerce

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