Filter by Category
Filter by Tag
Corporate Social Responsibility
Data Analytics and Insights
Group Incentive Travel
Incentive Research Foundation
Incentive Strategies and Programs
New Year New Challenges
Return On Experience
share of wallet
“A good coach will make his players see what they can be rather than what they are.” –Ara Parseghian, College Football Coach, 2x National Champion In a previous post, I...
Employee Motivation|Middle 60|Motivation
A points-based program drives incremental sales from small- to mid-sized accounts.
Award Winning|Channel Partners/Sales|Middle 60|Points Programs
Here in the U.S., we’ve always taken to the concept of individual success. From the ideal of the self-made man to the myth of the lone genius, there’s been something...
Incentive Research Foundation|Middle 60|Team Incentives
Recently, I was lucky enough to be included on the Motivation Insiders podcast. Hosted by Tim Houlihan in partnership with the Incentive & Engagement Solution Providers (IESP), this podcast helps...
B2B Loyalty|Incentive Strategies and Programs|Marketing Strategies|Middle 60|Sales Growth
Download the Guide for How to Cost-Effectively Capture the Most from Small- to Mid-Sized Customers. For many B2B businesses, buying patterns look a little like this: your top buyers,...
Market Share|Middle 60
When it comes to channel enablement, it’s important to have partners you can count on to help you move your products effectively and efficiently. But how do you design and...
Channel Enablement|Channel Incentives|eLearning|Manufacturers|Middle 60|Product Knowledge
In the past few weeks, we’ve examined why potential clients should choose a group travel program and special promotions. This week, we wanted to look at the questions, “what are sales incentives”...
Change Management|Incentive Strategies and Programs|Middle 60|Sales Growth|Sales Incentives
When attempting to grow your business and sales through customer loyalty, do you look toward further account penetration with your best customers or your top 20% of performers? Maybe your...
B2B Loyalty|Customer Acquisition|Middle 60|Sales Growth
In the early 1900s, economist Vilfredo Pareto observed that 80% of Italy’s wealth was held by 20% of its population. In business, the Pareto Principle has come to describe how...
Incentive Strategies and Programs|Middle 60|Sales Growth