Let’s play a game. Take a look at the following three personality profiles: Part 1: Participant Profiles 1) Tony is a 45-year-old independent contractor from Pittsburgh. He has a wife and two kids. He earns between $50,000-$60,000 a year, and he loves the Steelers and Penguins. Tony owns a small boat, and during the summer, … Continue reading Know Thy Participants: Why Group Demographics Are a Real Difference-Maker