The world of eCommerce has changed dramatically for distributors in the last 2 years. With the oncoming trend of the traditional distribution channel eroding, distributors will need to be particularly savvy in their omnichannel practices in order to remain essential to contractors. In this meta analysis of the current state of eCommerce we highlight where to put your focus as a sales and/or marketing professional for a distributor.
What you’ll learn:
- Why use eCommerce? What trends are happening that create the need?
- What to use eCommerce for. Where to focus your efforts.
- The How: Tactics and Strategies. Dos and Don’ts of eCommerce
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