About Us
History
People are an organization’s most important asset.
Using data and behavior-driven methodologies, strategic design, creativity, and empathy, every company can achieve their growth and profit goals through a comprehensive incentive loyalty strategy.
Founded in 1980 in Cambridge, MA, HMI Performance Incentives has grown to become a global leader in designing and operating effective incentive solutions. At HMI, we measure our success by the outcome of our clients’ satisfaction. Our programs are geared to help you boost your profit margin, increase customer or employee engagement and capture new market share. With over 40 years of experience in the incentive marketing industry, we know what it takes to deliver results.
1980
Founding of HMI
Founded in 1980 by Paul Ferreira in Cambridge, MA adjacent to MIT. Heritage Meetings & Incentives (HMI) was initially a joint venture with Heritage Travel, a national corporate travel agency. HMI began providing group incentive travel and meetings and events fulfillment services to companies nationally.
1987
New Partnership
HMI partners with Royal Caribbean®, innovating a first-of-its-kind incentive travel award certificate for client customers, who would book 7-night cruises. This award utilized a $1,000 savings certificate and helped to drive results from loyal client customers.
1994
American Express
American Express® acquires a 50% ownership of HMI.
1996
Taking Back Ownership
HMI’s founder, Paul Ferreira purchases ownership back from American Express®.
1997
American Airlines
Although a common practice today, HMI becomes the first incentive company to convert airline loyalty miles into program points when it partners with American Airlines® to convert AAdvantage miles into HMI’s VacationMiles®.
1999
From Paper to Online
HMI transitions its VacationMiles® from paper to online, paving the way for its online programs to come. This online platform allowed the company to track sales activities and provide a catalogue that included merchandise and individual travel awards.
2000
Joint Venture
HMI creates a joint venture with Garber Meetings and Incentives and begins to fulfill all of Garber’s group incentive travel business. Once Garber was acquired, HMI took hold of the entire joint venture and acquired the resulting business.
2002
White Glove Rewards
To encourage domestic travel after the tragedy of 9/11, HMI launches VacationAmericasm, a white glove, user friendly, and patriotic-themed reward system that made it easy to see the wonders of the United States.
2005
New Brand
HMI transitions from Heritage Meetings & Incentives Inc. to HMI Performance Incentives to reflect its growth from an incentive fulfillment provider to an incentive solutions and services provider.
2007
OnDemand Platform
HMI Performance Incentives revamps and rebrands its online platform to OnDemand. To bring a better user experience, improved functionality, and drive more engagement to participants, HMI worked directly with Amazon. Although Amazon no longer works in this space nor is a partner, HMI was one of the first companies to partner with Amazon in this capacity, the cutting-edge integration provided superior fulfillment and real-time reward delivery.
2008
Motivforce Partnership
HMI Performance Incentives launches its first global program and provides global incentive solutions to more than 80 countries in partnership with Motivforce Marketing and Incentives.
2010
30 Years in Business
HMI Performance Incentives celebrates 30 years of business!
2014
R-Cube Analytics
As an early adopter and investor of technology, analytic resources, and data-driven tactics, HMI Performance Incentives launches R-Cube, a software solution designed to analyze and report sales data to maximize ROI and superior design for client incentive programs.
2015
eLearning Module
HMI Performance Incentives delivers its first eLearning modules for clients to help engage and enable client participants to earn rewards based on completing education modules.
2017
New Products
HMI Performance Incentives launches three ground-breaking products, All for You Rewards, a scalable and customizable individual reward, Snap2Claim, another data-driven addition that makes submitting invoices quick and easy, and Promo2Go, a turn-key short-term promotion product available to program holding clients.
2018
Industry Awards
HMI Performance Incentives wins several awards for incentive strategy from the Incentive Marketing Association as well as double Gold awards for various client marketing campaigns from the Hermes Creative Awards. Additionally, HMI launches an ordering website for its successfully launched All for You Rewards product, as well as a new corporate web site.
2020
HMI Turns 40!
HMI Performance Incentives celebrates 40 years in business thanks to its excellent clients, energetic team, and the innovative vision of Paul Ferreira.
The HMI Excellence Approach
Our four-stage approach to creating, promoting, and evaluating your incentive program
Explore
We learn about your business, how you go to market, and your objectives.
Envision
We design a blueprint to reflect your performance needs—from the big picture, down to the smallest detail.
Execute
Our expert team implements your program and monitors its progress.
Evaluate
Ongoing and overall program analysis drives continued enhancement and ensures performance benchmarks are achieved.
Awards
Award winning incentive expertise
Our Partners
Helping us deliver a better product and client experience
HMI is proud to partner with companies who are as devoted to their clients as we are. Through these collaborations, we are able to bring additional resources to our clients, furthering their capabilities at home and abroad. Our partners include:
Motivforce Marketing and Incentives
Motivforce is a global thought leader in the loyalty and performance incentives industries, who provides a host of creative and analytical services for companies looking to improve their incentive strategy. Together, HMI and Motivforce specialize in conceptualizing cutting-edge B2B solutions for a multinational clientele. By having offices in a number of strategic global hubs, we partner to manage localized programs backed with global technology and resources.
Channel Marketing Group
Channel Marketing Group is a strategic marketing and research firm focused on helping distributors and manufacturers.
TIMBR
HMI partners with TIMBR to optimize profitability and accelerate growth for building materials distributors. Through TIMBR’s association with ENAP, the nation’s largest building materials marketing group, HMI is able to deliver powerful, cost-effective programs.
LogicBay
HMI has partnered with LogicBay to help bring world-class solutions to all levels of the channel. Working together, HMI and LogicBay can better provide our clients with the fully-encompassing programs they need.
SproutLoud
HMI’s partnership with SproutLoud means that out clients can become even closer to becoming a fully encompassing ecosystem for their customers and suppliers. Using Through Channel Marketing Automation, your ecosystem can reward and market all in one.
Prokeep
With Prokeep’s stake of the art communication platform available for HMI clients, distributors can now have quick and easy touch bases with the customers who mean the most. This partnership means better communication for everyone.
Membership
Staying connected to industry giants
HMI maintains memberships in a number of associations important to our incentive industry, as well industries that we serve. On top of being able to interact with like-minded organizations, these memberships allow us to remain current, ahead in the thought leadership and industry best practices of today, and continually improve our products and services for our clients and customers.
