About Us

History

People are an organization’s most important asset.

Using data and behavior-driven methodologies, strategic design, creativity, and empathy, every company can achieve their growth and profit goals through a comprehensive incentive loyalty strategy.

Founded in 1980 in Cambridge, MA, HMI Performance Incentives has grown to become a global leader in designing and operating effective incentive solutions. At HMI, we measure our success by the outcome of our clients’ satisfaction. Our programs are geared to help you boost your profit margin, increase customer or employee engagement and capture new market share. With over 40 years of experience in the incentive marketing industry, we know what it takes to deliver results.

[dica_divi_carousel show_items_desktop=”3″ show_items_tablet=”2″ arrow_nav=”on” item_spacing=”0px” equal_height=”on” advanced_effect=”1″ arrow_nav_color=”#85C446″ arrow_position=”middle-outside” innercontent_padding=”||||false|false” image_padding=”|15px|20px|15px|false|false” title_margin=”||20px||false|false” title_padding=”||||false|false” subtitle_margin=”||||false|false” subtitle_padding=”|15px||15px|false|false” text_padding=”|15px||15px|false|false” content_container_padding=”||||false|false” _builder_version=”4.16″ _module_preset=”default” title_text_align=”center” title_font_size=”1.25em” subtitle_font_size=”1.25em” background_enable_color=”off” custom_css_title=”border-bottom: 10px solid #85c446;” custom_css_image=”height: 170px;||width: 100%;||object-fit: contain;||object-position: center;” border_color_bottom_image=”#85C446″ global_colors_info=”{}”][dica_divi_carouselitem title=”1980″ sub_title=”Founding of HMI” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/Original_HMI_Logo_080318_web.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

Founded in 1980 by Paul Ferreira in Cambridge, MA adjacent to MIT. Heritage Meetings & Incentives (HMI) was initially a joint venture with Heritage Travel, a national corporate travel agency. HMI began providing group incentive travel and meetings and events fulfillment services to companies nationally.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”1987″ sub_title=”New Partnership” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/08/PullingPort.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI partners with Royal Caribbean^®, innovating a first-of-its-kind incentive travel award certificate for client customers, who would book 7-night cruises. This award utilized a $1,000 savings certificate and helped to drive results from loyal client customers.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”1994″ sub_title=”American Express” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/American_Express_Copyright_OK_061918.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

American Express^® acquires a 50% ownership of HMI.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”1996″ sub_title=”Taking Back Ownership” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/07/paul.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI’s founder, Paul Ferreira purchases ownership back from American Express^®.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”1997″ sub_title=”American Airlines” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/American_Airlines_Copyright_OK_061918.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

Although a common practice today, HMI becomes the first incentive company to convert airline loyalty miles into program points when it partners with American Airlines^® to convert AAdvantage miles into HMI’s VacationMiles^®.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”1999″ sub_title=”From Paper to Online” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/VacationMiles-Logo.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI transitions its VacationMiles^® from paper to online, paving the way for its online programs to come. This online platform allowed the company to track sales activities and provide a catalogue that included merchandise and individual travel awards.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2000″ sub_title=”Joint Venture” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/Garber-Meetings-and-Incentives-scaled.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI creates a joint venture with Garber Meetings and Incentives and begins to fulfill all of Garber’s group incentive travel business. Once Garber was acquired, HMI took hold of the entire joint venture and acquired the resulting business.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2002″ sub_title=”White Glove Rewards” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/10/Vacation_America.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

To encourage domestic travel after the tragedy of 9/11, HMI launches VacationAmerica^sm, a white glove, user friendly, and patriotic-themed reward system that made it easy to see the wonders of the United States.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2005″ sub_title=”New Brand” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/10/HMI-logo.png.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI transitions from Heritage Meetings & Incentives Inc. to HMI Performance Incentives to reflect its growth from an incentive fulfillment provider to an incentive solutions and services provider.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2007″ sub_title=”OnDemand Platform” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/OnDemand_Logo_090615.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives revamps and rebrands its online platform to OnDemand. To bring a better user experience, improved functionality, and drive more engagement to participants, HMI worked directly with Amazon. Although Amazon no longer works in this space nor is a partner, HMI was one of the first companies to partner with Amazon in this capacity, the cutting-edge integration provided superior fulfillment and real-time reward delivery.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2008″ sub_title=”Motivforce Partnership” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/Main_Motivforce_logo.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives launches its first global program and provides global incentive solutions to more than 80 countries in partnership with Motivforce Marketing and Incentives.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2010″ sub_title=”30 Years in Business” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/30_HMI_Logo.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives celebrates 30 years of business!

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2014″ sub_title=”R-Cube Analytics” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/R-Cube_HMI.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

As an early adopter and investor of technology, analytic resources, and data-driven tactics, HMI Performance Incentives launches R-Cube, a software solution designed to analyze and report sales data to maximize ROI and superior design for client incentive programs.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2015″ sub_title=”eLearning Module” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/10/ELearning-3.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives delivers its first eLearning modules for clients to help engage and enable client participants to earn rewards based on completing education modules.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2017″ sub_title=”New Products” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/09/all-for-you-rewrads_logo_080818_v150x150.jpg” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives launches three ground-breaking products, All for You Rewards, a scalable and customizable individual reward, Snap2Claim, another data-driven addition that makes submitting invoices quick and easy, and Promo2Go, a turn-key short-term promotion product available to program holding clients.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2018″ sub_title=”Industry Awards” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2018/07/IMA_Circle-of-Excellence_2018SIWINNER.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives wins several awards for incentive strategy from the Incentive Marketing Association as well as double Gold awards for various client marketing campaigns from the Hermes Creative Awards. Additionally, HMI launches an ordering website for its successfully launched All for You Rewards product, as well as a new corporate web site.

[/dica_divi_carouselitem][dica_divi_carouselitem title=”2020″ sub_title=”HMI Turns 40!” button_url_new_window=”1″ image=”https://n8t6b5.p3cdn1.secureserver.net/wp-content/uploads/2020/09/HMI_40th-Logo-WHP.png” _builder_version=”4.16″ _module_preset=”afb10c9f-1b07-4291-aefc-7e4663f5b3b1″ custom_css_after=”position: absolute;||top: 207px;||left: 50%;||transform: translate(-50%,0%);||content: ”;||width: 1px;||height: 1px;||border-left: 10px solid transparent;||border-right: 10px solid transparent;||border-top: 10px solid #85c446;” global_colors_info=”{}”]

HMI Performance Incentives celebrates 40 years in business thanks to its excellent clients, energetic team, and the innovative vision of Paul Ferreira.

[/dica_divi_carouselitem][/dica_divi_carousel]

The HMI Excellence Approach

Our four-stage approach to creating, promoting, and evaluating your incentive program

Explore

We learn about your business, how you go to market, and your objectives.

Envision

We design a blueprint to reflect your performance needs—from the big picture, down to the smallest detail.

Execute

Our expert team implements your program and monitors its progress.

Evaluate

Ongoing and overall program analysis drives continued enhancement and ensures performance benchmarks are achieved.

Awards

Award winning incentive expertise

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Our Partners

Helping us deliver a better product and client experience

HMI is proud to partner with companies who are as devoted to their clients as we are. Through these collaborations, we are able to bring additional resources to our clients, furthering their capabilities at home and abroad. Our partners include:

Motivforce Marketing and Incentives

Motivforce is a global thought leader in the loyalty and performance incentives industries, who provides a host of creative and analytical services for companies looking to improve their incentive strategy. Together, HMI and Motivforce specialize in conceptualizing cutting-edge B2B solutions for a multinational clientele. By having offices in a number of strategic global hubs, we partner to manage localized programs backed with global technology and resources.

Channel Marketing Group

Channel Marketing Group is a strategic marketing and research firm focused on helping distributors and manufacturers.

TIMBR

HMI partners with TIMBR to optimize profitability and accelerate growth for building materials distributors. Through TIMBR’s association with ENAP, the nation’s largest building materials marketing group, HMI is able to deliver powerful, cost-effective programs.

LogicBay

HMI has partnered with LogicBay to help bring world-class solutions to all levels of the channel. Working together, HMI and LogicBay can better provide our clients with the fully-encompassing programs they need.

SproutLoud

HMI’s partnership with SproutLoud means that out clients can become even closer to becoming a fully encompassing ecosystem for their customers and suppliers. Using Through Channel Marketing Automation, your ecosystem can reward and market all in one.

Prokeep

With Prokeep’s stake of the art communication platform available for HMI clients, distributors can now have quick and easy touch bases with the customers who mean the most. This partnership means better communication for everyone.

Membership

Staying connected to industry giants

HMI maintains memberships in a number of associations important to our incentive industry, as well industries that we serve. On top of being able to interact with like-minded organizations, these memberships allow us to remain current, ahead in the thought leadership and industry best practices of today, and continually improve our products and services for our clients and customers.