In conjunction with the Builders and Remodelers Association of Greater Boston (BRAGB), our very own Lincoln Smith, EVP of Sales and Marketing will be presenting on how incentive programs fit in with building material suppliers and distributors.
Here’s a highlight of the event description from BRAGB’s website.
Event Description:
Seeking to accelerate sales? Take market share? Further penetrate existing accounts? Create a robust customer engagement marketing platform?
Performance incentives can lay the groundwork to drive growth. This session will detail the steps needed to launch a robust strategy that engages customers and drive sales. And if you offer a trip program, this presentation will reveal how to enhance your program to power you to the next level. Learn what it takes to engage customers and appeal to their psychological needs and business interests. We’ll cover program structures, communications, program administration, analytics and performance-based budgeting.
Lincoln Smith is the Senior Vice President of Sales and Marketing at HMI Performance Incentives. 
Lincoln has over 20 years of experience helping manufacturers, distributors, and service companies design performance incentive strategies that motivate sales organizations and channels to accelerate growth and enhance customer engagement. He was formerly a strategy consultant for Agency.com, structuring effective interactive business practices for Fortune 500 companies. Lincoln received his MBA from the University of San Diego, School of Management, with an emphasis in marketing.
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Photo by Dakota Roos on Unsplash
