B2B Online Conference 2022

Orlando, FL. November 14-15, 2022.

For more information about the event, visit B2B Online’s website here.

B2B Online is the World’s Leading B2B Digital Marketing Conference

We’re excited for our very own Lincoln Smith and Agnes O’Connell to be attending this incredible event. As a service provider in the area of eCommerce and Digital Adoption, we’re thrilled to learn among some of the industry’s best.

To meet up with Lincoln and Agnes and discuss how to better increase adoption, click here to book a meeting.

Here’s who to look for from HMI Performance Incentives:

lincoln headshot

Lincoln Smith,

Chief Strategy Officer

Agnes Headshot

Agnes O’Connell,

Director of Sales Operations

What Goals Do You Want to Achieve?

Contractors generally focus their purchases on 3 or more distributors.

Increasing wallet share and increasing sales means gobbling up the extra dollars they could be spending with other distributors. With all other things equal, 74% of contractors would move business for an incentive. 

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Success Stories: Increase Sales

Click here to see examples of companies who succeeded in increaseing sales and gaining wallet share.

Capture Data Insights

Knowing who your audience is is half the battle. 

We don’t mean knowing that they’re your customers or salespeople. No, we mean really knowing them. Like what behaviors do they do before making a purchase? Or what kind of reward would give them an authentic emotional connection?

Data is king nowadays. Programs like the one’s run by these companies provided pivotal insights into reaching their audiences.

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Success Stories: Capture Data

Click here to see examples of companies who succeeded in capturing data.

The world is going digital. Are you ready?

You might be, but your sales people and customers might not be. Sometimes it takes a little push to get them to support your digital efforts. 

If you’re struggling with eCommerce or the digital transition, take a look at this guide for distributors.

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Guide: eCommerce for Distributors

Download this guide to see how to implement eCommerce, how to focus efforts, and some dos and don’ts.

Standing out is the name of the game. 

Your value added services are one of the best ways to differentiate yourself. But do your customers really understand them or know about them?

You need a way to communicate these value added services while making them easier and cheaper to execute on.

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Success Stories: Differentiation

Click here to see examples of companies who succeeded in differentiating themselves.

Being the first call can make or break your go-to-market strategy.

Since contractors generally purchase from at least 3 distributors, it can be easy to fall to the wayside if you don’t keep front of mind. 

The best way to capture mindshare is to engage frequently and in memorable ways. 

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Success Stories: Gain Mindshare

Click here to see examples of companies who succeeded in capturing mindshare.