Motivating Contractors for Growth in 2021 and Beyond

Description:

Join HMI Performance Incentives, Prokeep, and SproutLoud for a panel discussion on the key findings for contractor decision making and growth for 2021 and beyond.

What you’ll learn:

• What’s causing “channel erosion”, or contractors spending their money outside traditional distributors and to what extent.
• What causes contractors to purchase, on average, between three distributors.
• The growing utilization of eCommerce and where to focus efforts.
• How People (especially inside sales reps) and Process are big differentiators for distributors.
• How effective incentives and awards are at influencing purchasing decisions.
• How often and how much contractors spend on marketing and why.

Speakers: