Often, we cover some heavy-hitting topics on this blog. For example, there’s 3 Non-Traditional Ways to Keep Your Participants Engaged, How to Incorporate CSR into Your Group Travel Program, and Prize vs. Praise – The Difference between Incentive and Recognition Programs.
Free Download: B2B Customer Loyalty eBook
Sometimes, however, it can be helpful to remind ourselves of the basics and why we’ve made the decisions that got us to where we are right now.
Customer loyalty, for example. Are you running a program currently? If not, there may be an opportunity for you to grow your sales by first acquiring, then retaining customers with a simple and effective program.
But to do it, you’ll need one important ingredient: data and reporting analytics.
Bestselling author and marketing consultant Neil Patel is one of our favorite marketing resources, and his site recently covered a topic close to our hearts, How Analytics is Transforming Customer Loyalty.
This piece covers some of the tactics that can increase sales by improving customer loyalty and retention. What do they have in common? They’re all tethered to effective data and reporting analytics. Some of these tactics include:
- Targeted product recommendations
- Timely promotions
- Personalized rewards
If you’re looking to increase sales, and thinking of establishing your own customer loyalty program, it’s a must read! Or if you’re currently running one, it can be a nice refresher, and may even provide you with some ideas on how to use reporting analytics to improve your existing program.
Read the article here.
