Resources
This year’s INBOUND 2023 conference has come and gone. HubSpot’s annual marketing event feels more like a festival. It had 180 sessions, VIP lounges, exotic food trucks, and several stages. It even has areas to blow off steam with beer gardens, free yoga sessions, and sensory rooms. Long story short, it’s a […]
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If you’re a B2B distributor, here’s a hard truth you’re probably well aware of—you’re going to lose some of your customers over time. It’s a natural—if unfortunate—part of doing business, even if you’re not doing anything wrong. Maybe your competitors just introduced a new product line, or maybe they’ve gotten a head start on their […]
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How do you engage your B2B channel, reach end-users, and capture critical information? Chances are – how you respond may influence your channel partner’s behaviors. The best incentive programs target point of influence (POI). In other words, the person responsible for selling or buying a product. It starts with building B2B relationships that […]
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“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb In 2019, 95% of Microsoft’s revenue flowed through its channel partners. For one of the world’s biggest companies, this seems like an astounding figure, and one worth paying attention to. And yet, in a 2022 […]
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Manufacturers overlook the power of motivating B2B Sales Reps in their channel partnerships. This happens despite proof that B2B sales incentives improve sales growth. Why is that? B2B Sales Reps are the front-line heroes of any great channel partnership. At the same time, they are a neglected asset for manufacturer sales growth. […]
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For the seventh year in a row, HMI Performance Incentives receives an award from the heralded Incentive Marketing Association. For Immediate Release NORWOOD, Mass – July 24, 2023. HMI Performance Incentives, a global leader in B2B incentives and loyalty solutions receives an award from Incentive Marketing Association (IMA). HMI Performance Incentives: Three Excellence Awards They […]
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For companies that are just starting out with an incentive program, we tend to say that simpler is better. A simple “sell this, get that” rewards program is often where our clients like to begin. But what about when it’s time for a change? What if your program starts to feel stale to participants? What if you start looking towards other goals beyond sales growth?
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Being a distributor in the modern business landscape means meeting a host of challenges head-on—competition from other distributors, DTC manufacturers, online marketplaces, plus contractors’ constantly evolving expectations for a fast and easy business experience amid the digital transformation. Here are a few vital steps to take if you’re looking to use a contractor loyalty program to increase sales and wallet share amid stiff competition.
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2023 marks the sixth year in a row for wins from the Hermes Awards and the third in a row the Communicator Awards