For Immediate Release
Elected into the Circle of Excellence for the 3rd Year in a Row by the Incentive Marketing Association, HMI Takes Home Its 4th Different Category in the Awards
NORWOOD, MA. July 25, 2019 – HMI Performance Incentives is once again proud to announce that it has won a Circle of Excellence Award, granted by the Incentive Marketing Association. The award was given in the category of “Innovation” for the use of HMI’s mobile invoice reader, Snap2Claim, in partnership with long-time client, Polyglass U.S.A., Inc.
The mobile invoice reader was integrated with QRewards, Polyglass’s customer incentive program run by HMI using a SaaS platform. This innovative capability creates a simple, convenient, and accurate invoice submission experience for the participants of reward programs, making any rebate/SPIFF program instant.
The mobile invoice reader utilizes the latest Artificial Intelligence algorithm to recognize the format of the different types of invoices, train the device (computers, tablets, mobile phones) to read what is on the invoice, then stores the data into a database for analysis. In the case of QRewards, this analysis was calculating the number of reward points that should be awarded to the contractor on eligible product sales.
The data collected can also help clients pinpoint buying behaviors such as order size, frequency, product mix and bundling, identify market trends, and even gain insights on competitor’s products such as pricing and packaging. This knowledge helps the client generate much more targeted go-to-market strategies.
“At HMI, we always strive to be innovators in the incentive industry. Back in 1987, we offered first-of-its-kind travel award packages to our clients, and ever since, we’ve been leading the way into the future. We believe our newest and greatest innovations are our stellar marketing campaigns and the implementation of this groundbreaking technology for our clients. These awards help us prove that belief.” – Lincoln Smith, Chief Strategy Officer at HMI Performance Incentives
“From concept to launch, HMI has been a crucial partner in the evolution of our QRewards Contractor Loyalty program, and we are very proud to consider HMI a partner in our success. When faced with challenges early on, HMI took the lead to develop what would be a game-changer for the Polyglass program (Snap2Claim)… vastly improving our customer experience and differentiating Polyglass’ QRewards from other competitive programs.” – Scott Lelling, Director, Strategic Marketing at Polyglass U.S.A., Inc.
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About HMI Performance Incentives
Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to accelerate sales, increase customer or employee engagement, and increase market share. With nearly 40 years of experience in the performance improvement industry, we know what it takes to deliver results.
About Polyglass U.S.A. Inc.
With its origins as a roofing contracting business, Polyglass® became a leading manufacturer of modified bitumen roofing membranes in Europe in the 1960s and introduced its products and technology to the United States in 1992. Since then, Polyglass has grown to be a leading innovator in the roofing industry.
Contact: Sabrina Manno
781-680-0226
smanno@hmiaward.com
