For Immediate Release
Awarded by the 2020 Hermes Creative Awards in five categories
NORWOOD, MA. 8/25/20 , 2020 – HMI Performance Incentives is very excited to be awarded by the 2020 Hermes Creative Awards for excellence in marketing and communications. HMI won PLATINUM awards in two separate categories, “Digital Marketing Campaign” and for an eBook. HMI won GOLD awards in two separate categories, “Integrated Marketing Campaign” and “Blog Article”. HMI also won an HONORABLE MENTION in one category, “Corporate Social Responsibility Campaign”.
For the “Digital Marketing Campaign” category, HMI submitted a Sell and Spin campaign for its client, UniCarriers Americas. The goal was to increase sales of UniCarriers products through their dealer channel. Their sales earned them plays in HMI’s Spin to Win game, where participants could Spin the Wheel to earn credits. In addition to individual spins, dealership teams also had the opportunity to compete for additional prizes.
For the “eBook” category, HMI submitted an eBook titled, “The Communications Lifecycle of an Incentive Program”. It summarizes how to attract, retain, and grow an incentive program audience through the different stages of engagement. These stages result in strong relationships with customers through incentive programs and keep them coming back year after year.
For the “Integrated Marketing Campaign” category, HMI submitted an extensive array of materials and components orchestrated for its client, Dakota Supply Group. The DSG Plus Launch Campaign was recently launched to maximize their employees’ productivity and increase engagement with their customers in the Electrical, Plumbing, & HVAC segments.
For the “Blog Article” category, HMI submitted an article titled, “The Challenges of Customer Retention” by Devin Ferreira. Customer retention is an ongoing process that should never be left to the customers themselves. Devin does a great job guiding readers how to retain the most valuable resources.
Lastly, for the “Corporate Social Responsibility Campaign” category, HMI submitted a Spread Kindness initiative, which was a charitable push to help bring a little light into the lives of its audience. With the help of the campaign’s participants, HMI was able to donate to amazing causes and organizations like St. Jude’s, St. Baldrick’s, Rocky Mountain Lab Shelter, and Central Texas Foodbank.
Kiwon Chang, CEO of HMI Performance Incentives says, “HMI is honored to have received these awards. We are dedicated to fostering a team that produces creative and compelling content for our clients and our readers. We will continue to provide this exceptional level of service and drive business growth through developing marketing communications that meet the high standards of innovation and creativity. I want to thank the hard-working group of marketing professionals at HMI for this well-deserved recognition.”
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About HMI Performance Incentives
Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to inspire sales growth, motivate customer loyalty, and increase brand awareness and expand market share. With 40 years of experience in the performance improvement industry, we know what it takes to deliver results.
About Dakota Supply Group.
Since our founding in 1898—with roots dating back to 1868, Dakota Supply Group (DSG) has been dedicated to providing a world class customer experience to those they serve in the electrical; plumbing; HVAC; refrigeration; communications; utility; automation; waterworks; and on-site sewer, water and well industries. DSG offers nearly 110,000 products from the top brands, but that’s only the beginning. DSG’s experienced team of specialists provides customers with solutions that help them to maximize their employees’ productivity and increase their company’s profitability.
About UniCarriers
UniCarriers has a rich heritage that’s been built over the course of a century. Throughout the years, many things have changed, but our product quality and dedication to reliability have not. Today, we manufacture forklifts that are being used across virtually every supply chain in every industry, keeping us at the very heart of global commerce.
