Changing behavior isn’t ever an easy task. It’s such a desired outcome that there are several schools of thought around how to be more successful with it, like change management and behavioral economics. It’s also a major factor for success in today’s quickly transforming world.
Let’s use an example. Let’s say you’re looking to implement a new texting tool to your sales team. Do you know where you’d start?
Of course, you have to get this tool sold internally. You probably have to figure out budget, how it integrates with other tools, who will be the administrator. But do you have a plan for rolling out the tool to your sales team? Are you incentivizing them to complete day-to-day tasks? Long term adoption? Ways to keep it fresh for the team? Why you’re even implementing this tool for them? Usually sales teams don’t like to just be pushed information, or into doing things, without being bought into the why.
If you’re looking to implement a tool like texting but don’t know where to start, check out Prokeep’s most recent article, Bring Your Channel into the 21st Century with an Incentive Program, where we go into detail on these topics and more!