For Immediate Release
Awarded in the categories of Dealer Distributive Incentives, Sales Incentives, and A/B Testing Program by the Incentive Marketing Association.
NORWOOD, MA. July 31, 2018 – HMI Performance Incentives is very proud once again to be awarded into the Incentive Marketing Association’s coveted Circle of Excellence Awards. Having earned the award in 2017 in the category of “Dealer/Distributor Incentives,” HMI Performance Incentives is the recipient this year of the Circle of Excellence Award in 3 distinct categories: “Dealer/Distributor Incentives,” “Sales Incentives,” and “Other – A/B Testing Program.” HMI Performance Incentives submitted the program that it managed with its client Transtar Industries. The program, named Transtar Rewards, was a highly successful A/B Testing Program that ran for 6 months and focused on product sales and fostering customer loyalty.
In addition to functioning as a sales incentive, the program was also designed to learn if a product-focused incentive strategy would be more motivating than an overall incremental growth strategy. One of the winning factors for HMI was the friendly competition that was cultivated during the program, with customized leaderboards provided to sales teams that offered progress updates and competitive comparisons with other teams. In addition, custom marketing deliverables for each group including welcome emails, announcement videos, and goal-to-go communications provided motivation that was unique to each strategy.
“At HMI Performance Incentives, we’re passionate about creating highly effective programs to help our clients achieve their objectives. Winning IMA Circle of Excellence awards, and industry recognition, reinforces our commitment to delivering ideas, creativity and performance for our clients. And it is recognition for our staff that what we say is what others see ‘we are among the best in the industry.’” Lincoln Smith, EVP, Sales & Marketing
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About HMI Performance Incentives
Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to accelerate sales, increase customer engagement, and expand market share. With more than 35 years of experience in the performance improvement industry, we know what it takes to deliver results.
