HMI Performance Incentives Wins a B2 Award For Channel Marketing Strategy

by | August 5, 2022 | Press Release

For Immediate Release

This prestigious Association of National Advertisers (ANA) B2 Award was presented to HMI in the category, Channel Partner Program

NORWOOD, Mass. – August 5, 2022 – HMI Performance Incentives, a global leader in B2B incentive and loyalty solutions, has been recognized with a Silver B2 Award by the Association of National Advertisers (ANA) for excellence in channel marketing strategy.

The B2 Awards celebrate excellence in B2B marketing and strategy. B2 Award judges are B2B marketing professionals from various member organizations of the ANA, led by executive marketers who judge entries from the categories in which they have expertise.

The award, in the category Channel Partner Program, was received for work with Pure Storage on their Pure Rewards VIP Program. This program targeted Pure Storage’s channel partners with an engaging and personalized experience, boosting channel loyalty and mindshare for Pure Storage. HMI Performance Incentives was the only winner in the category.

In speaking about the award, Kiwon Chang, CEO of HMI Performance Incentives said, “HMI’s B2 win with Pure Storage for Channel Program is an excellent example of our commitment in providing expert solutions to our clients. In partnership, we’ve been able to craft this unique and personalized strategy that has helped our client meet and exceed their channel business goals.” He continued, saying, “I’m proud of the remarkable work of our entire team. The success of this program lies with HMI’s expertise, creativity, and dedication to client success.”

“We could not be more thrilled to see HMI receive this well-deserved recognition. HMI’s deep expertise and unparalleled creativity has enabled us to deliver a global program that our channel partners love and are truly proud to participate in.” – Brad Lipscomb, Senior Director Channel Operations.


About HMI Performance Incentives

People are an organization’s most important asset. Using data and behavior-driven methodologies, strategic design, creativity, and empathy, every company can achieve their growth and profit goals through a comprehensive incentive loyalty strategy. Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing incentive loyalty solutions.

About Pure Storage®

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world.

About The Association of National Advertisers

The ANA is the U.S. advertising industry’s oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies.

Need more incentive insights? Check out these related articles.

Load More