Resources
Experiential rewards hit different. Need proof? Think back to the first time you rode a bike all by yourself. Close your eyes and imagine it. Chances are...
Last year was good for HVAC distributors (even without incentive programs). HARDI reports, HVACR distributor members had 12-month sales growth of 24.3% ending in July. Despite this...
Change management in an incentive program is not without its challenges. But it can also be an opportunity to revitalize engagement, inspire growth, and align your strategy with evolving goals.
This year’s INBOUND 2023 conference has come and gone. HubSpot’s annual marketing event feels more like a festival. It had 180 sessions, VIP lounges, exotic food trucks, and...
If you’re a B2B distributor, here’s a hard truth you’re probably well aware of—you’re going to lose some of your customers over time. It’s a natural—if unfortunate—part of doing business,...
How do you engage your B2B channel, reach end-users, and capture critical information? Chances are – how you respond may influence your channel partner’s behaviors. The best incentive programs...
“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb In 2019, 95% of Microsoft’s revenue flowed through its channel partners....
Manufacturers overlook the power of motivating B2B Sales Reps in their channel partnerships. This happens despite proof that B2B sales incentives improve sales growth. Why is that? ...
For companies that are just starting out with an incentive program, we tend to say that simpler is better. A simple “sell this, get that” rewards program is often where...