Service Provider: Making Memories

A gamified short-term promotion helps a service provider build relationships with customers by offering an unforgettable grand prize.

The Client and Their Past State

The Client

A service provider in the business-to-business space

The Audience

Manufacturers and distributors, both current customers of the client and leads

The Objective

To provide an unforgettable experience, inspiring loyalty in current customers and building relationships with leads

The Challenge

The client was looking for a tactic that would help them stand out amid heavy competition

The Client’s Current State and Key Results

Memories Made

The grand prize winner experienced what they called a “world-class grand prize opportunity.” By giving the winner the chance to make exceptional memories, the reward helped build participants’ sense of loyalty towards the client.

Return on Experience

Even participants who did not win the grand prize viewed the promotion positively and were excited to come back the following year. Overall, the promotion and reward package created a memorable experience that fostered loyalty across all participants.

How They Got Here

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pure storage marketing

Strategy and Implementation

The client was running an annual gamified promotion aimed at capturing data insights, increasing mindshare, and building engagement among new and existing leads, and they also saw it as an opportunity to build loyalty by offering a highly memorable, personal reward.

To further motivate participants, the client offered HMI’s Game On! Package from its line of All For You individual rewards as its grand prize. This package includes:

  • One-night accommodations for two
  • Breakfast for two
  • Two tickets to a regular season MLB©, NBA©, NHL©, or NFL© game, Non-Major PGA© Tour event, or NASCAR© race

All For You packages are distinguished for their ability to be personalized around the winning participant, meaning that their experience will feel particularly special and memorable. Last year’s winner used the package to attend a Patriots vs. Raiders game in Las Vegas, a uniquely special event because it was the first time those teams had played each other in the Raiders’ new Las Vegas stadium.

The promotion itself was a simple gamified competition to foster engagement with the client’s brand. But the incorporation of the All For You reward allowed the client to build loyalty in their customers and leads by offering them a memorable experience that they would always associate with the client’s brand.

Interested in running a program like this one? Talk to an incentive expert today!

Need more incentive insights? Check out these related articles.

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