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Editor’s note: This article was previous published on 8/15/2017 When you think about the idea of playing games, what comes to mind? Maybe it’s children having fun outside, or maybe...
In 2017, the research company Distribution Strategy Group released the findings of a survey called the 2017 State of Distributor Marketing, part 2: Distributors Lack Marketing Differentiation. Differentiation is a...
I really need to buy new shoes, but I’m suffering from the Paradox of Choice. I’ve had my gray Converse All-Star low-tops for six years, and it shows. They’re beaten...
Back in March, global aviation authorities made the decision to ground Boeing’s 737 Max series of jets after two fatal crashes occurred in the span five months. While such events...
We do an awful lot of talking about incentives on this blog. Let’s try something new today. Let’s try talking about something different, maybe something popular, sexy, and topical. Let’s...
The other day, I came across this article, Loyalty Programs: Get Points For Thinking Beyond Points. It’s a commentary on how a B2C customer loyalty program can benefit from rewarding loyalty points for...
While HVACR manufacturers and distributors have traditionally relied upon one another for business success, those relationships appear to be fracturing. According to a “Reimagining Distributor and Manufacturer Relationships” survey conducted by the...
Many factors come into play when making a sale, but broadly speaking, the single most important factor may be credibility. If a lead trusts a company and its sales staff, and feels...
For Immediate Release A partnership that brings world-class channel solutions to clients NORWOOD, MA. April 16, 2019 – HMI Performance Incentives has recently added LogicBay, a provider of integrated technology...