Resources
For many of us, loyalty is fleeting. Like others in your space, customers often use discretionary dollars to purchase products and complete their jobs. So, in an overcrowded industry, how...
Editor’s Note: this article was originally published on October 25th, 2011. Some changes were made for timeliness and relevancy. I recently had an interesting discussion about incentive programs for the...
One of the more challenging decisions for an incentive travel planner to make is the choice of location. More specifically, this choice can be boiled down to either a dependable,...
Wondering where your next incentive travel destination should be? An incentive cruise could be your best bet. They’re one of the most popular “destinations” in the industry and for a...
So, you’re trying to decide whether to start up a channel rewards program. You might have some experience with them in the past. You might also have just heard that...
Download our guide to learn how to push the behaviors that move your channel. You’ll learn how to: Make your program easy to understand Successfully market your program Set...
Editors Note: this article was originally published on July 7th, 2016 If incentive industry insights is what you came for, you came to the right place. Often times, as a...
If you had the opportunity to make an investment that offered you a return of 100%, would you make it? Would you bet the farm on Apple, Google, or Bitcoin...
Back in July, I attended the Incentive Marketing Association’s 2019 Summit, an annual event where the organization presents its esteemed Circle of Excellence Awards. According to the IMA, these awards...