Manufacturer: Welcome Participant
Welcome emails help improve ROI and engagement for a program
The Client and Their Past State
A global leader in power management and automation systems, APC by Schneider Electric.
To increase account activation and improve ongoing participation with the program.
The Client’s Current State and Key Results
Hitting the Ground Running
Choose Your Reward
How They Got Here
Knowing this, HMI’s solution was to put together a string of emails within a welcome workflow. The workflow was designed to react to the behavior of the participants, who had recently signed up for the client’s loyalty program. Here’s how it worked:
Participants who engaged were placed into a list and received one email.
Participants who did not engage were placed into a different list and sent a different email.
Strategy & Implementation
Sent 6 business days after a participant enrolled in the program, this email enticed the enrollees with free points toward their rewards.
#2: Thank You Email
Sent when an enrollee engaged with the Welcome Email. This email showed the participant what they could do with their new program.
#3: Forgot Something? Email
Sent to participants who did not interact with the Welcome Email, this served as a reminder to use the free points.
#4: Last Chance Email
Sent a number of days after the Forgot Something? Email, this one acted as a last chance to redeem the free points and showed them what they could be missing.